Mission Statements and visions
I was browsing a game company web site looking for info about a particular event when I read what seemed to be their mission statement. This got me thinking what other mission statements are out there, as this is the ultimate guideline for how to act for a company representative.
That being said, I struggled to find a clear mission statement on a number of corporate web sites – a mission statement would be a single sentence, maybe two, that defines the reason for the company to exist essentially – their ultimate purpose. Many companies have one, but not all of them have it available on the web site.
Anyway, a few of the mission statements/goals that I actually found, sort of:
- Dedicated to creating the most epic entertainment experiences…ever.
- To make people in this world happier. The ultimate mission of CompanyName is to make each and every one on Earth happier. That is, to make people’s lives more enjoyable.
- CompanyName’s mission is to attract and retain customers by providing top quality online entertainment. CompanyName does this by establishing and nurturing a trust relationship with customers both in terms of quality of content as well as quality of service.
- Our ultimate goal is to maximize shareholder value.
- We are gamers dedicated to creating the best online worlds for players of all ages.
Do you know from which companies these statements were found? They come from SOE, NCSoft, Blizzard, CCP and Perfect World Co, although in a different order than listed. A few notes:
- No-one mentions games explicitly.
- Two out of five mentions “online”. Not all of them do online games exclusively, of course.
- Two or perhaps three depending on interpretation mentions customers/players.
- Two refers to entertainment
- One mentions shareholders
There is one statement and sentence here that triggered this blog post in the first place and one which I find a bit worrisome – the one mentioning shareholders and that can be found on this website. To be fair though, this was under the headline Investor Relations. But also under the company profile something similar was mentioned: The Company plans to continue to explore new and innovative business models and remains deeply committed to maximizing shareholder value over time.
I used to work for a company in which some people were very focused on quarterly results; not so much on customer value and relations. I have also seen other examples where the wrong incentives were in place so that focus were simply put in the wrong place.
Perhaps there are other items of guidance, but shareholder value should not be near the top of such a list, IMHO.